Thursday, April 16, 2009

Professional Sweetheart (1933) Film Review - Ginger Rogers

Plot Summary - Ginger Rogers plays Glory Eden, "America's Purity Girl", popular NYC radio singer forced into pretending she's sweet, innocent, and pure by the radio sponsors (promoting their wash cloth "The Ippsie Wippsie") as they guide her behavior, diet, and dress much to her distress - - she secretly wants to go to nightclubs in Harlem, drink champagne, and wear slinky, see-through lingerie. The power men at the station are after her to sign a new contract, containing such clauses as "no smoking, no drinking, not to attend nightclubs, not to be seen alone with any man"! Glory declares she wants a sweetheart, which gives the powers-that-be an idea for publicity - so they hook her up with a "dream man", found via her mass of fan letters. Dream man Jim (Norman Foster) is seen as sort of a Kentucky hayseed, but he's a real decent guy and handsome too - an on-air wedding is arranged for the two, who have barely met each other - they don't seem to mind either!

Review - This is a cute film, entertaining enough for it's short length and boosted by a coming into stardom, young Ginger Rogers. The film is helped along by a whole troop of top character actors of the day, many are favorites of mine - including Zasu Pitts as a reporter, Franklin Pangborn as Glory's dressmaker (what else?!), Frank McHugh (his laugh makes me laugh), Sterling Holloway, and Edgar Kennedy. 1933 mention of the word "television" is heard in this film. Rating - 7.5/10 stars

No comments: